Dropshipping is a retail fulfillment method that allows online sellers to offer products for sale without storing or managing physical inventory. Instead of purchasing stock in advance, sellers list products in their stores and forward customer orders to a third-party supplier once a sale is made. The supplier then ships the product directly to the customer on the seller’s behalf.

This model significantly reduces upfront investment and operational overhead, making it ideal for entrepreneurs and e-commerce startups. Since you don’t need to purchase inventory before making a sale, dropshipping allows for greater flexibility in testing new products, exploring niche markets, and scaling quickly. It also eliminates the need to handle warehousing, packaging, or shipping logistics.

While dropshipping offers convenience and low risk, success relies heavily on working with reliable suppliers, maintaining updated product information, and providing a smooth customer experience. That’s where automation tools like Mysellerhub come in — to help sellers simplify operations and reduce the complexity often associated with managing multiple suppliers and sales channels.